For this revision of my Rickard's website, I was asked to include more content, copy/info, people and though my shadow concept was good, the dark room image had to be changed; for the purpose of my initial mockup, I used a picture of a wall, as a stand-in, that I had found on Google. I kept that concept for my Rickard's Dark ad, but recreated the concept with my own photo and added a Rickard's Dark glory shot. I found a high-quality stock photo of a pint of beer, but had to photoshop it to make it look like Rickards Red.
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