Wednesday, October 19, 2011

Infinitesimal Rebranding Series


I originally branded infinitesima.net from the red, blue and green bars alone set on black. I'd become convinced the site felt too student, rather than a professional portfolio, in part because of the font and the emphasized I's in the logo (I wish I'd been more typographically aware), so months ago, I previewed a new black on white logo, which would have required a complete rebrand of the site.


Although that logo was well received, a couple people said my original branding was clever, and should be left, citing my Creations page headers which featured the original logo stylized to reference the title. So I left the branding concept and modified the text, basing it on the newer logo.


...although the text looked nicer (and kind of cool with the infinity in negative), I felt the bars looked out of place. A friend commented on the RGB making it look a bit amateur. After that, the more I looked at it the more out of place they felt. Rather than go back to the branding question, I kept the bars, but made them all grey. At this point I have an all grey on black concept, a little achromatic for a minimalist design site. Then inspiration. I think I've found my answer: