![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9ONEf4ILfOhYdg1a9C9GUMQYpJZ4PaLrbXrmT3ObFGYHx4xLpJrOkHuW9THTDo5z35z22WWVyKlhfnMQgTMEaSuKMUWuanugi6SzGY5qwy5GInVf3S8knrEPMKqCprKl5qGkFppKsuLx-/s400/m_logo_ORIG.jpg)
I originally branded infinitesima.net from the red, blue and green bars alone set on black. I'd become convinced the site felt too student, rather than a professional portfolio, in part because of the font and the emphasized I's in the logo (I wish I'd been more typographically aware), so months ago, I previewed a new black on white logo, which would have required a complete rebrand of the site.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhupEmYvAeYj83HmUKkXFRjbY69lKs1O9X3-DfzlGO3mu9pCuSLnUDV99XoJQx_mDrGk-siK22Ot5oyGUMIvGZd59YtypcB0AOTxEt9ACB_23vzczn6h3LByeGGxXpsY4jpdLYLObNczsqJ/s400/newlogo.jpg)
Although that logo was well received, a couple people said my original branding was clever, and should be left, citing my Creations page headers which featured the original logo stylized to reference the title. So I left the branding concept and modified the text, basing it on the newer logo.
...although the text looked nicer (and kind of cool with the infinity in negative), I felt the bars looked out of place. A friend commented on the RGB making it look a bit amateur. After that, the more I looked at it the more out of place they felt. Rather than go back to the branding question, I kept the bars, but made them all grey. At this point I have an all grey on black concept, a little achromatic for a minimalist design site. Then inspiration. I think I've found my answer:
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